![]() Ogilvy excited the public with similar brevity. Churchill, we are reminded, galvanized an entire wartime navy with words written on one side of a small sheet of paper. Below is the hitherto hidden work of a wartime agent. Kenneth Roman enchants us with his account of the life and times of David Ogilvy, who towered above the world of advertising. It dazzles and below is a mass of weighty research. This brilliant biography is like the tip of a gorgeous iceberg. Read moreĩ780230618343 PRAISE FOR THE KING OF MADISON AVENUE Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world. * And his greatest (if less recognized) sales success-"DOVE creams your skin while you wash." * "Pablo Casals is coming home-to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * Perhaps the most famous automobile headline of all time-"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * "The man in the Hathaway shirt" with his aristocratic eye patch The book describes the creation of some of history's most famous advertising campaigns, such as: The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvyįamous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. ![]()
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